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SEE+
/see, observe, perceive/
and beyond
Initiated by C.space, the SEE+ Design Fair is an annual event that focuses specifically on providing
SOLUTIONS - VALUES - MARKET EDUCATION
for the interior design community, architects, and industry professionals.
Distinctly different from trade fairs or product exhibitions, the SEE+ Design Fair, having completed two seasons with the themes "New Hues" and "Multi-layers," has not only become a meeting and promotional hub but also a bridge that fosters the exchange of knowledge and creative ideas, generating intellectually rich and design-driven activities in Ho Chi Minh City.
BRINGING DIFFERENT VALUES
EVENT AGENDA
Morning | 9:30 - 12:00
09:30 - 10:00
OPENING
Opening ceremony
SEE+ Design Fair 2024
10:00 - 11:15
TALK:
Branding for Interior products
Dr. Lý Quí Trung
Adjunct Professor and Senior Advisor
Western Sydney University Australia
09:00 - 10:15
TALK:
Acoustic Performance & Indoor Air Quality Solution
Mr. Trương Sỹ Lâm
Lead of Technical Department - Saint-Gobain Việt Nam
10:15 - 11:00
TALK:
Innovative Fabric Solutions: Diverse Design Applications
Ms. Đỗ Thị Ngọc
General Director - REU DECOR VIệt Nam
11:00 - 11:30
TALK:
Home onsen solutions - Living Design
Mr. Cao Xuân Hải
Managing Director - HINOKI Tamashi
Mr. Nguyễn Tuấn Huỳnh
Designer of Japan wood craft art
9:00 - 11:30
SEMINAR:
Design for F&B spaces
Mr. Tran Van Chau
CEO - Paint & More
Mr. Nguyễn Quốc Thống
General Director - CARA Lighting Solution
Mr. Hà Thanh
Chief Architect - Hung Thinh Group
Mr. Trịnh Lai
CEO - ELG
9:00 - 10:30
TALK:
ACMV in interior design
Mr. Trương Quốc Bảo
Mechanical team leader - Aurecon Vietnam
10:30 - 12:00
SEMINAR:
MEP in interiors
Mr.Trần Khánh Trung
Chairman, Principal Architect - TTT Architects
Mr. Trương Quốc Bảo
Mechanical team leader - Aurecon Vietnam
Mr. Nguyễn Văn Toàn
General Director - CTH Vietnam
14:00 - 15:30
TALK:
AI applications in design & archviz
Mr. Dexter Nguyễn
Founder - 4pixos Studio & 4pixos Academy
15:30 - 16:15
TALK:
AI Applications in Design Progress Management
Mr. Phạm Lê Minh
Deputy General Secretary - Saigon Construction & Building Material Association SACA
Mr. Nguyễn Tuấn
CEO - Project Management in Construction PMC
14:00 - 17:00
SEMINAR:
Payment risks for contractors - Causes and protective legal framework: Vietnam practice and international experience
Vietnam Interior Association (VNIA)
Society of Construction Law Vietnam (SCLVN)
14:00 - 15:30
TALK:
Design for offices
Mr.Nguyen Xuan Anh Son
CEO - STS Corp
15:30 - 16:15
TALK:
Water solutions for office design
Mr. Florian Garnier
Managing Director - SFA Vietnam
Mr. Lê Hữu Tài
Sales Manager - SFA Vietnam
14:00 - 15:30
TALK:
How interior designers choose materials?
Mr. Lê Quang Linh
Founder & CEO, The Modern Touch
15:30 - 17:00
SEMINAR:
What do interior designers need from suppliers?
Mr. Phan Sĩ Nhân
Founder - NaturalSpace.atelier
Mr. Lê Quang Linh
Founder & CEO, The Modern Touch
Mr. Hà Thanh
Chief Architect - Hung Thinh Group
Ms. Naomi Thủy Nguyễn
Founder & CEO - YC Interior Design
17:30 - 20:00
NETWORKING NIGHT
WEDNESDAY
THURSDAY
FIRDAY
SATURDA
Afternoon | 14:30 - 17:00
Gia Tăng kết nối và hợp tác giữa các đơn vị thiết - thi công và nội thất, tạo tiền đề để đáp ứng nhu cầu các công trình
Địa điểm: Tầng 2 (12-13 đường N1, phường Tân Thuận Đông, Quận 7, TP.HCM )
Thời gian: 17:30 - 20:00
*Vé Networking Night đã bao gồm tham quan*
WHY SHOULD YOU DISPLAY AT
SEE+ DESIGN FAIR?
SEE+ Design Fair is not simply an event that follows the traditional 4Ps Marketing model. SEE+ with different values shown through the S.A.V.E model.
3 DISTINCT VALUES
OF SEE+ DESIGN FAIR
Showcasing solutions that address specific issues and guiding on-site application, SEE+ stands in stark contrast to conventional product exhibitions
SOLUTION
Solutions for Residences
Solutions for Offices
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Solutions for Hotels & Resorts
Solutions for Shopping Malls & Retail
Solutions for Entertainment
and many other useful solutions...
VALUE
Human-centric
Energy Efficiency
Subtainability
Health & wellness
At SEE+, attendees will discover solutions that extend beyond the superficial appearance or physical features of the products, delving into deeper values:
Modularity & Flexibility
Minimal Environment Impact
Acoustic comfort
Biophilic
Smart
Accessibility
Space Optimization
Thermal Comfort
Cultural Sensitivity
Low maintenance
Safty & Security
Durability & Longevity
Cost-Effectiveness
Recyclability
Aesthetic Appeal
Market Education has become an essential trend as it helps customers recognize the true value of solutions, transcending price considerations and making choices based on the long-term benefits that these solutions provide.
EDUCATION
At SEE+, market guidance is facilitated through:
An opportunity to be inspired, gain a deep understanding of the core principles that underpin clear and robust ideas in the industry, along with insights drawn from decades of experience, now presented through solo sharing sessions by both local and international experts
EXPERT INSIGHTS
Presenting significant challenges in the industry that many face without clear solutions, viewed from multiple perspectives and with greater depth by experts, aiming to provide practical insights into these issues
EXPERT SEMINARS
Effectively approach new technologies and materials through direct exchanges with experts. This is an opportunity for designers to gain in-depth knowledge about the application of materials and technologies without the need for any thick catalogs
BRAND INSIGHTS
BRANDS WHO JOIN
SEE+ 2024
International brands not yet present in Vietnam
Aiming to gain a thorough understanding of the market, with the goal of identifying distribution partners and effectively entering the Vietnam’s market
Domestic brands
Having valuable solutions and seeking to promote them effectively within a measurable budget
Brands of innovative solutions
Looking to promote directly to the target audience
Individual or unit
Featuring highly intellectual designs, seeking collaboration with manufacturing partners.
SEE+ DESIGN FAIR 2023
WITH IMPRESSIVE NUMBERS
 |  |
|---|---|
 |  |
2.000+
attendance/ 6 days
6.000m²
exhibition area
50+
brands
20+
speakers
Adrian See Jool Hong
SEE+ DESIGN FAIR 2023
& IMPRESSIVE SPEAKERS
Nuttha Pramojaneeya
Hà Thanh
Nguyễn Nam Trung
Florian Gamier
Dỗ Thị Ngọc
Vương Thị Thùy Dương
Lê Quang Linh
Trần Khánh Trung
Nguyễn Quốc Thống
Dexter Nguyễn
Phan Sĩ Nhân
Trần Văn Châu
Lý Quí Trung
Trịnh Lai
Nguyễn Xuân Thanh Sơn
Trương Quốc Bảo
Naomi Thủy Nguyễn
Phạm Hy Hưng
Trương Sỹ Lâm
Cao Xuân Hải
Nguyễn Văn Toàn
Nguyễn Tuấn Huỳnh
Tuấn Nguyễn
Phạm Lê Minh
Lê Hữu Tài
Phó Chủ tịch Hiệp hội
nhà thầucơ điện Thái Lan
Luật sư điều hành
công ty Belden Advocates & Solicitors
Chủ tịch Hội Pháp luật Xây dựng Việt Nam
SCLVN
Kiến trúc sư
Tạp đoàn Hưng Thịnh
Giám Đốc
REU DECOR VIệt Nam
Giám đốc
SFA Vietnam
CEO - Paint&More
CEO - ELG
Giáo sư kiêm nhiệm & Cố vấn cao cấp
Đại học Western Sydney - Úc
Mechanical team leader
Aurecon Việt Nam
CEO - STS Corp
Nhà báo Tạp chí
Kiến trúc & Đời sống
Người sáng lập, Giám đốc điều hành YC Interior Design
Giám đốc điều hành
The Modern Touch
Thạc sỹ, Phó Khoa Kinh tế và quản lý xây dựng
Đại học Xây dựng Miền Trung
Tổng Giám Đốc
CARA Lighting Solution
Chủ tịch
Công ty TTT Architects
Nhà sáng lập
NaturalSpace.atelier
Người sáng lập
4pixos Studio và 4pixos Academy
Trưởng bộ phận kỹ thuật
Saint-Gobain Việt Nam
Giám đốc
CTH Việt Nam
Giám đốc
HINOKI Tamashi
Mechanical team leader
Aurecon Việt Nam
Trưởng phòng Kinh doanh
SFA Vietnam
Phó tổng thư ký SACA
Ông Nguyễn Tuấn Huỳnh
Nhà thiết kế nghệ thuật thủ công bằng gỗ Nhật Bản
SEE+ DESIGN FAIR 2023
& IMPRESSIVE SPEAKERS
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Yuri Frassi
Afra Rebuscini
Architect- Art curator in London & HCM
Consulting for cultural organizations in Milan and London
Kristian Jenkins
Business development team leader
CASAMBI
Kenneth Cobonpue
Founder
Kenneth Cobonpue
Marius Holtkamp
Business Director
Asia GIRA Giersiepen GmbH & Co. KG
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Patrick Ung
Regional Sales Manager
VIBIA
Florian Garnier
COO
SFA VIETNAM
Archie Pizzini
Major Designer
HTAP Architects
Andrew Stiff
Professor. Architect
RMIT University
Nguyễn Phan Thùy Dương
Editor-in-chief
Elle Decoration Vietnam
Nguyễn Quốc Thống
Vice president
Vietnam Furniture Association
Cao Anh Tuấn
Doctor. Architect
Architectural Planning Lecturer
Real Estate Expert
Vũ Tùng Huy
Founder & CEO
Huynchi
Nguyễn Thị Thu Hòa
General Director
ADP Architects
Vũ Tiến An
Founder - Chief Architect
Tad.atelier
![Bản sao của 2. [VIE] AGENDA SEE+ 2023.png](https://static.wixstatic.com/media/e78ae2_7203d20cfd3f42d8ba43f8a0fa4ccc54~mv2.png/v1/crop/x_210,y_0,w_540,h_540/fill/w_107,h_107,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/B%E1%BA%A3n%20sao%20c%E1%BB%A7a%202_%20%5BVIE%5D%20AGENDA%20SEE%2B%202023.png)
Nguyễn Đặng Anh Dũng
Founder - Chief Architect
AD+ Studio
BƯỚC TIẾN
/SPIRALS OF DEVELOPMENT/
Perseverance, creativity and passion
of each Individual - Collective - Community
A JOURNEY OF NON-STOP MOVING & DEVELOPMENT
EVERY SMALL STEP OF PROGRESS CREATES BREAKTHROUGH PROGRESS
EVERY STEP OF PROGRESS IS...
SEE+ 2024 is a step forward from SEE+ 2023
Materials, Technology, Design & Solutions
Value, Market Guide
Exhibition - Sharing session - Seminar
New wave of design - NETWORKING NIGHT
Honoring the past - Opening up new directions
Future Challenges & Opportunities for the industry
EXPECTED ACTIVITIES TO TAKE PLACE
AT SEE+ DESIGN FAIR 2024
COUNTRY PAVILION
EXHIBITION AREA
SEMINAR,
SHARING SESSION
NETWORKING NIGHT
DISPLAY SPACE FOR DESIGNS
OTHER ACTIVITIES
ATTENDEES OF SEE+ 2023
FEEDBACK
" Trong 6 ngày đó, đội ngũ Axcis Japan đã có cơ hội được gặp gỡ, giao lưu với bạn bè, đối tác cũ và mới từ nhiều nơi khác nhau, đặc biệt là những người yêu thích và quan tâm về lĩnh vực nội thất và kiến trúc.
Chúng tôi rất vinh hạnh vì đã được đón tiếp bạn, sự hiện diện của bạn đã giúp cho hành trình này thêm thú vị và giúp chúng tôi hiểu rõ hơn về những nhu cầu, mong muốn của khách hàng. Axcis rất hạnh phúc khi được lắng nghe những chia sẻ, lời khen từ các nhà thiết kế, kiến trúc sư và doanh nghiệp.
Điều này cho thấy sản phẩm của Axcis đang được đánh giá cao và được đón nhận tích cực. Đây thực sự là động lực mạnh mẽ để chúng tôi tiếp tục phát triển sản phẩm, dự án của mình.
Hy vọng rằng các sản phẩm của Axcis Japan có thể nhanh chóng đến gần các bạn hơn nữa."
SEE+ DESIGN FAIR 2023
& IMPRESSIVE PARTNER
SPONSOR PARTNER
MEDIA PARTNER
EXHIBITION PARTNER
SEE+ DESIGN FAIR 2023
SOME UNFORGETTABLE MOMENTS AT SEE+ DESIGN FAIR 2023
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(+84) 775 289 039
12-13 N1 street, Tan Thuan Dong ward, District 7, Ho Chi Minh city
SEE+ DESIGN FAIR